Hewlett Packard

Magic Printables

Augmented reality meets imagination.

Role

Creative Technologist

Overview

I developed an Instagram filter that augmented a holiday-themed HP printable into an engaging interactive experience for the HP Magic campaign. I built the 2D target tracking for a headlight illustration that when attached to a cardboard sled will activate the filter. I developed the interactions around the 3D animations and textures that transformed the sled into a dynamic snowmobile in AR. I formulated the user experience to ensure an intuitive and magical interaction for families combining physical crafts with digital technology during the holidays.