Samuel Adams

Brew Bots

Bots for beer stuff!

Role

Creative Technologist, Production Lead

Overview

Leading a five-day sprint, I spearheaded the development of four unique 'Brew Bots,' a challenge that required us to use only items typically found in a garage. This sprint was to meet the timing of a Super Bowl marketing release with Samuel Adams. I also led the acquisition and management of the budget for necessary parts as well as the crucial task of conceptualizing and finalizing the design of each bot.

This production role in the final design of each brew bot was pivotal in ensuring that each creation not only met the project's whimsical and inventive vision but also functioned effectively within the playful context of our campaign.