Tostitos

Romo In Your Ear

Custom earpiece for exclusive access to an NFL legend!

Role

Creative Technologist

Overview

The groundbreaking 'Romo in Your Ear' campaign was a blend of technical innovation and strategic planning. I created 3D-printed prototypes meticulously crafting the earpiece that replicated Tony Romo’s head. This element was not just a technical achievement but also a symbol of the campaign's innovative spirit, making football more accessible.

In addition to the technical aspects, I was instrumental in engineering the communication technology between the contest winner and Tony Romo on game day. This strategic planning was vital in ensuring that the winner's experience was not only seamless but also immersive and memorable, truly capturing the essence of having a football expert 'in their ear.'

Collaborating closely with fabricators, I developed the final giveaway suitcase for the contest winners. My research in selecting the best-suited devices for this project further demonstrated a commitment to quality and attention to every detail, aligning perfectly with Tostitos' vision of enhancing the football-watching experience for fans of all levels.