Truly Hard Seltzer
No One Is Just One Flavor
AR Filters for flavorful expression.
Mixed Reality Experience
AR / Social Media / VFX
Role
Creative Technologist, Production Lead
Overview
In the Truly Hard Seltzer campaign featuring Dua Lipa, I led the design and development of four unique Instagram filters that promoted the brand's new campaign on uniqueness and diversity. My responsibilities included ensuring the filters reflected the style of Truly's commercial with Dua Lipa, managing my team to resolve technical issues, and creatively adhering to Meta's AR policies.
The filters were created using Meta's Spark AR tool. The interactive experiences included an infinity mirror effect, a berry-eating game, colorful carbonation bubbles, and fruit explosions triggered by blinking. Each filter incorporated dynamic animations and textures with text elements following the user's head movements to meet Meta's guidelines.